Please read the full Terms & Conditions before joining. By joining this campaign, participants are deemed to have read, understood, and agreed to these Terms & Conditions.
The Picky Pet Challenge campaign will run from 15 July 2026 until 31 October 2026.
All purchases and campaign submissions must be made within the campaign period. Entries submitted after 31 October 2026 will not be accepted.
Refund requests for purchases made during the campaign period must be submitted by 15 November 2026, subject to the refund conditions stated below.
This campaign is open to customers in Malaysia who purchase any participating Kitchen Flavor Hi!Meat product during the campaign period.
Participants must purchase the product from authorised Kitchen Flavor dealers, retail stores, Kitchen Flavor official channel, or other approved sales channels.
Participants must ensure that all information submitted is true, complete, and accurate.
The Picky Pet Challenge is designed for cats and dogs that are known to be picky with food.
Participants are encouraged to challenge their picky pets with Kitchen Flavor Hi!Meat and capture their real eating reaction, feedback, or transformation moment.
The submitted content should show how the pet reacts to Hi!Meat, especially if the pet usually refuses food, only eats certain flavours, or is difficult during mealtime.
Picky pet moments may include, but are not limited to:
To participate in the Picky Pet Challenge, customers must complete the following steps:
Incomplete submissions, private posts, missing hashtags, missing tags, invalid receipts, or submissions without proof of purchase may not be accepted.
Participants must keep their campaign post public until the verification and winner selection process is completed.
Participants may submit more than one entry during the campaign period.
Multiple entries are allowed, but each entry must be supported by a separate valid proof of purchase and must include original campaign content.
Repeated, duplicated, copied, or low-effort submissions may not be accepted.
All verified eligible participants who complete the required campaign steps will receive a RM5 Kitchen Flavor voucher.
The voucher is valid until 30 November 2026.
The voucher is redeemable through Kitchen Flavor official channel only.
The voucher is non-refundable, non-transferable, and cannot be exchanged for cash.
Voucher usage is subject to the terms stated by Kitchen Flavor.
Each verified eligible participant is entitled to receive one RM5 voucher, unless otherwise stated by Kitchen Flavor.
Each valid proof of purchase can only be used for one voucher redemption.
If the pet refuses to eat the purchased Hi!Meat product, customers may request a refund under the 100% Refund Guarantee.
Refund requests are subject to the following conditions:
Refund requests for products that are not listed on the proof of purchase, purchased outside the campaign period, purchased from unauthorised channels, or not in line with the campaign requirements will not be accepted.
Kitchen Flavor reserves the right to reject refund requests that are incomplete, invalid, suspicious, duplicated, unreasonable, or not in line with the campaign requirements.
Eligible participants will be considered for the following prizes:
Grand Prize: 2 winners will each receive a Trip to Shanghai, including a visit to Kitchen Flavor’s factory, return flight and accommodation, plus 1 Year Supply of Hi!Meat.
Other Prizes: 5 winners will each receive Free 1 Year Supply of Hi!Meat.
Participant Reward: All verified eligible participants will receive a RM5 Kitchen Flavor voucher.
For this campaign, 1 Year Supply of Hi!Meat refers to 2 packs of Hi!Meat per month for 12 months.
This applies to both cat and dog products.
The redemption method, including delivery or collection arrangement, will be determined by Kitchen Flavor.
The Shanghai trip prize includes a visit to Kitchen Flavor’s factory, return flight and accommodation arranged by Kitchen Flavor.
The trip is tentatively scheduled between December 2026 and March 2027, subject to change.
The trip schedule, travel arrangement, accommodation arrangement, and factory visit details will be determined by Kitchen Flavor.
The prize is subject to availability, travel arrangements, and any applicable requirements.
Any personal expenses, additional travel costs, meals, visa or passport-related costs, insurance, and other expenses not specifically stated as included shall be borne by the winner, unless otherwise stated by Kitchen Flavor.
Winners will be selected based on the following criteria:
Entries must be original, relevant to the campaign, and must clearly relate to the Picky Pet Challenge and Kitchen Flavor Hi!Meat.
Entries must not contain offensive, inappropriate, misleading, harmful, or unrelated content.
Kitchen Flavor’s decision on winner selection is final.
Winners will be announced on Kitchen Flavor Malaysia’s official social media channels and/or contacted via direct message, email, or phone.
Winners must respond within 3 days after being contacted.
If a winner cannot be contacted, fails to respond, or fails to provide the required details within the given period, Kitchen Flavor reserves the right to select another winner.
Prizes are non-transferable, non-refundable, and cannot be exchanged for cash or other items.
Prize fulfilment, redemption method, and collection or delivery arrangement will be communicated to the winners directly.
Kitchen Flavor reserves the right to replace any prize with another item of similar value if necessary.
By participating in this campaign, participants agree that Kitchen Flavor may repost, share, feature, edit, or use their submitted photos, videos, captions, and pet content for marketing, advertising, social media, campaign reporting, and promotional purposes without additional compensation.
Participants confirm that the submitted content is their own original content and does not infringe any third-party rights.
By joining this campaign, participants agree to provide the necessary personal information for verification, voucher fulfilment, prize arrangement, winner announcement, and campaign communication purposes.
Personal information may include name, contact number, email address, receipt details, and delivery or redemption information where required.
By submitting an entry, participants agree that the information provided may be collected, used, and processed by Kitchen Flavor and its authorised campaign partners for campaign verification, participant communication, winner selection, prize fulfilment, voucher processing, refund processing, record keeping, and other campaign administrative purposes.
Kitchen Flavor will handle the provided information with reasonable care and in line with applicable personal data protection requirements. The provided information will not be sold to third parties.
Kitchen Flavor may share relevant information with authorised parties only where necessary to carry out this campaign, including participating outlets, assigned sales personnel, delivery or fulfilment partners, and service providers supporting the campaign submission process.
Kitchen Flavor reserves the right to disqualify any participant who:
Kitchen Flavor reserves the right to amend, suspend, cancel, or modify the campaign, prizes, mechanics, or these Terms & Conditions at any time without prior notice.
By joining this campaign, participants are deemed to have read, understood, and agreed to these Terms & Conditions.